Cooperation project

New-Brunswick / Quebec

(2022-2023)

Description

Selection, training and coordination of young explorers from Quebec and New Brunswick on interprovincial mobility missions to promote the Canadian Francophonie and Acadia through sustainable travel.

The issues

Promote the Canadian Francophonie in Acadia and Quebec
Highlighting Francophone and sustainable tourism initiatives
Strengthen the ties between Quebecers and Francophones and Francophiles in Canada

The objectives

Impacting Francophone youth

50 young people (18-35 years old) from New Brunswick, Francophones and Francophiles, and from Quebec, made aware of sustainable tourism
15 young people that completed the online training course “Become an explorer” covering the challenges of sustainable tourism, the criteria for labelling initiatives and the role of the explorer, recruited
3 young New Brunswick Francophones or Francophiles and 3 Quebecers selected to explore target Francophone or bilingual communities and tourism initiatives

Impact on the Francophone and bilingual tourism industry

30 accommodations and 100 activities in Quebec and New Brunswick labelled and promoted by the Vaolo platform following explorations
150 tourism businesses directly or indirectly impacted in New Brunswick and Quebec
Creation of inspiring French-language content highlighting sustainable itineraries and tours in both provinces
Participation in promotional campaigns between the two provinces to generate greater reciprocity between Quebec and New Brunswick outbound markets

The actions

Identification of francophone and sustainable tourism initiatives

Identification of target regions where there is a high proportion of Francophones and a recognized tourist and cultural activity
Mapping of Francophone and bilingual sustainable tourism initiatives in New Brunswick and the provinces bordering Quebec

Training young Quebecers and New Brunswickers to be explorers

Selection of candidates
Training with a series of lectures and preparatory activities
Exploration: discovery of sustainable tourism initiatives identified in each province
Labelling of the tourism initiatives they have visited