Village Monde, Air Canada Foundation and partners Launch the Exploring a World of Sustainable Destinations Campaign
Montreal, March 6, 2017 – Village Monde, Air Canada Foundation and partners launched on March 2 the Exploring a World of Sustainable Destinations campaign. This social media campaign will take the form of a challenge. It will firstly allow six bloggers, then 10 volunteer explorers, to explore dozens of new sustainable tourism destinations in remote communities in 13 countries affected by poverty. Addressing the media from Paris, Charles Mony, Village Monde founder, was proud to launch this campaign which will roll out until December 2017 for the International Year of Sustainable Tourism for Development (UNWTO).
“It is with a great enthusiasm that the Air Canada Foundation joins Village Monde for the launch of this great campaign in celebration of the International Year of Sustainable Tourism for Development. We are very interested in the development of sustainable tourism and are actively participating in humanitarian efforts throughout the world, especially when they offer support to children and their families, since the main mission of the Foundation is to help the children in need,” explains Leslie Quinton, Vice President of Corporate Communications and member of the administrative board of Air Canada Foundation.
Grant for born explorers
This race that will allow 16 travellers attuned to the values of sustainable tourism to explore new destinations and to share their experiences. The campaign aims to raise public awareness on the positive impact that sustainable tourism has on remote communities. A 2016 UNWTO report noted that the tourism sector is crucial for developing countries.
Travel with the Bloggers in the Sustainable Destinations Challenge on March 25
After their departure on March 25, three pairs of bloggers from three continents will simultaneously share with us their experiences in sustainable tourism communities. All material posted by the bloggers will be available in real time on social networks and on www.villagemonde/explorationsolidaire/en .
Future Explorers, on your mark!
The bloggers race will be followed by the Become explorers in solidarity challenge. Candidates interested in exploration grants will be invited to submit their applications online beginning on April 8. The grants will allow them to travel for a month (between June and October 2017) to explore and evaluate some sustainable tourism destinations. These destinations will be subsequently promoted for free on Village Monde’s collaborative platform. Building on values of humaneness, sharing and respect, Village Monde connects travellers looking for authentic encounters with remote villages. Just one person travelling there can help from 10 to 20 families by supporting local ethical jobs.
Village Monde would like to thank its partners: Air Canada Foundation, LOJIQ, CECI, Caisse Desjardins Charlesbourg, Rotary Club Charlesbourg (Canada), ATES and the ATD (France). To follow the Exploring a World of Sustainable Destinations race, and to get all the information to become an explorer, visit www.villagemonde.com/explorationsolidaire/en.
About Village Monde:
Village Monde is a Quebec philanthropic organization of social innovation founded in 2010. We support projects that contribute to the improvement of living conditions in remote and marginalized communities. In 2015 Village Monde made a transition to sustainable tourism for development by focusing on the support, promotion and development of village tourism and by launching its collaborative platform: www.villagemonde.com.
About the Air Canada Foundation:
The Air Canada Foundation, a not-for-profit organization focused on the health and well-being of children and youth, was launched in 2012. It offers financial and in-kind support, through travel assistance, to Canadian registered charities. Its core program is the Air Canada Foundation Hospital Transportation Program, which donates Aeroplan Miles to pediatric hospitals across Canada, enabling children to access medical care unavailable locally. For more information about the Air Canada Foundation, please visit www.aircanada.com/foundation.
For more information :
Marie-Andrée Boucher Public Relations Manager, Village Monde
Isabelle Arthur Media Relations & Manager, Air Canada Foundation